Debbie TooMELBOURNE
Wednesday, April 6, 2011
THE Brunei Halal Brand was recently in Melbourne, Australia to meet with an estimated 40 Australian companies, which could be potential manufacturers for their future range of products.
Noel Shield, interim chief executive officer, joined a business delegation that was a part of Royal Brunei Airlines' inaugural flight to Melbourne programme and he revealed that there has been great reaction and support for the national brand. (full story)
"The reason why we came to Australia, is to look for more manufacturing supply, and now that we have been here, people have shown an interest on being an agent here in Australia," he said.
He added that if the national brand is able to work with products that are manufactured and sold in Australia, it will be a "win-win situation".
Shield said that by the end of July there is expected to be about 55 different products and the national brand will be releasing 30 products per cycle.
"There will be new products basically coming into the market every four months, in different categories," he said.
Asked about what sort of products will the brand be looking at to expand their range, Shield said that Brunei Halal was looking for Australian manufacturers of dairy products, baby food and "long-term meat products".
Shield also said that there has been discussions to make the Brunei Halal range of products available on Royal Brunei Airlines; however, he added, that this is still in the early stage of discussion.
"We've had discussions to serve the brand's snacks on their planes, and we were talking about it a while ago, particularly when RBA serves non-alcoholic beverages on board, it gives that little addition to the service if they serve the Brunei Halal brand on board," he said.
Shield added that now that RBA has started their direct route to Melbourne, from the sourcing and manufacturing side of the brand, there will be "little or no difference" in the way the Brunei Halal brand does their business.
However, he said, it will help to add more freight capacity for fresh products like vegetables, meat, and so on, which will be an advantage for Brunei.
"Tourism should benefit tremendously with this new route," he said.
Recently, it was reported that the national brand is enjoying good reception from Singaporean shoppers, especially the Muslim population, who acknowledge the halal certification from Brunei, said a representative from NTUC FairPrice Co-operative Ltd.
Winston Ng, assistant manager of Corporate Communications in an email to The Brunei Times said that the more popular items include the brand's seashell chocolates, biscuits, sparkling juice and instant noodles.
NTUC FairPrice, which is run by Singapore's National Trade Union Congress, started offering the Brunei halal products in the middle of October 2010, the first supermarket chain to do so outside the Sultanate.
Brunei's halal brand, which is owned by Wafirah Holdings, is handled by Ghanim International Food Corporation, a joint venture company formed in July 2009 by the Brunei government and Hong Kong-based Kerry FSDA.
Kerry Logistics, a subsidiary of the Hong Kong-based firm, distributes the products. It also handles the products' international freight forwarding and integrated logistics management to ensure compliance with strict halal standards.
Ghanim, on its part, is working with global manufacturers to make products that suit local demand and approval by Brunei's halal certification body.The Brunei Times
Source : http://www.bt.com.bn/business-national/2011/04/06/brunei-halal-sourcing-oz-products - April 6, 2011
Noel Shield, interim chief executive officer, joined a business delegation that was a part of Royal Brunei Airlines' inaugural flight to Melbourne programme and he revealed that there has been great reaction and support for the national brand. (full story)
"The reason why we came to Australia, is to look for more manufacturing supply, and now that we have been here, people have shown an interest on being an agent here in Australia," he said.
He added that if the national brand is able to work with products that are manufactured and sold in Australia, it will be a "win-win situation".
Shield said that by the end of July there is expected to be about 55 different products and the national brand will be releasing 30 products per cycle.
"There will be new products basically coming into the market every four months, in different categories," he said.
Asked about what sort of products will the brand be looking at to expand their range, Shield said that Brunei Halal was looking for Australian manufacturers of dairy products, baby food and "long-term meat products".
Shield also said that there has been discussions to make the Brunei Halal range of products available on Royal Brunei Airlines; however, he added, that this is still in the early stage of discussion.
"We've had discussions to serve the brand's snacks on their planes, and we were talking about it a while ago, particularly when RBA serves non-alcoholic beverages on board, it gives that little addition to the service if they serve the Brunei Halal brand on board," he said.
Shield added that now that RBA has started their direct route to Melbourne, from the sourcing and manufacturing side of the brand, there will be "little or no difference" in the way the Brunei Halal brand does their business.
However, he said, it will help to add more freight capacity for fresh products like vegetables, meat, and so on, which will be an advantage for Brunei.
"Tourism should benefit tremendously with this new route," he said.
Recently, it was reported that the national brand is enjoying good reception from Singaporean shoppers, especially the Muslim population, who acknowledge the halal certification from Brunei, said a representative from NTUC FairPrice Co-operative Ltd.
Winston Ng, assistant manager of Corporate Communications in an email to The Brunei Times said that the more popular items include the brand's seashell chocolates, biscuits, sparkling juice and instant noodles.
NTUC FairPrice, which is run by Singapore's National Trade Union Congress, started offering the Brunei halal products in the middle of October 2010, the first supermarket chain to do so outside the Sultanate.
Brunei's halal brand, which is owned by Wafirah Holdings, is handled by Ghanim International Food Corporation, a joint venture company formed in July 2009 by the Brunei government and Hong Kong-based Kerry FSDA.
Kerry Logistics, a subsidiary of the Hong Kong-based firm, distributes the products. It also handles the products' international freight forwarding and integrated logistics management to ensure compliance with strict halal standards.
Ghanim, on its part, is working with global manufacturers to make products that suit local demand and approval by Brunei's halal certification body.The Brunei Times
Source : http://www.bt.com.bn/business-national/2011/04/06/brunei-halal-sourcing-oz-products - April 6, 2011
No comments:
Post a Comment