THE Brunei Halal Brand has set up a base in Birmingham, United Kingdom to push sales and distribution in the country and in Europe.
The Bruneian company has become the latest tenant of Saltley Business Park in Birmingham, where it signed a five-year lease contract for a 25,000-sq ft unit. (source)
Christian Smith (L), industrial agency director at GBR Phoenix Beard, with Brunei Halal UK's chief executive Dr Mohammad Nazir. Picture: Courtesy of GBR
Friday, November 25, 2011
GBR Phoenix Beard, a UK-based property consultancy which aided Brunei Halal in the search for the property, said in a statement earlier this week that the new office would create 30 new jobs for the region.
Christian Smith, director in charge of GBR Phoenix Beards industrial agency team, said that Brunei Halal needed a location that provided excellent access to the UK's transport network and allowed for further expansion.
"Saltley offers these attributes being situated around one mile from Junction 6 of the M6 (Spaghetti Junction) and within easy access of the M5. Brunei Halal were also attracted to Saltley Business Park due to the site improvements currently underway, giving a new lease of life to what is already a highly attractive business location," said GBR's statement quoted Smith as saying.
Saltley Business Park is owned by Hansteen UK Industrial Property Unit Trust and managed by Hansteen Holdings PLC.
The business park was acquired in December 2010 from receivers acting for Lloyds Banking Group.
Dr Mohammad Nazir OBE, chief executive of Brunei Halal's UK office, said that Brunei Halal had looked at a number of options for the sales and distribution base in the region, and that Saltley Business Park provided an excellent match to their search criteria.
Dr Mohammad, who was appointed as CEO of Wafirah Holdings Sdn Bhd's subsidiary in August 2011, was brought on to handle Brunei Wafirah UK Ltd.
"Brunei Halal's dry food product range is vast covering biscuits, snacks and crisps, confectionary and noodles. The appeal of certified Halal products has increased significantly over recent years and we see significant potential to grow our brand across Europe," he said.
He had earlier said that he was "delighted to be part of an organisation that has in its core the objective of bringing complete halal assurance to the Muslim consumer in UK and Europe, where the market is currently fragmented".
Wafirah Holdings Sdn Bhd Chief Executive Noel Shield said that Dr Mohammad, who was chosen among many candidates for the UK CEO position, shared the company's passion for issues surrounding the halal industry, particularly in the UK. "With that in mind, Dr (Mohammad) Nazir is the right CEO to lead the strategies in place," Shield said.
The business park is due to complete in early 2012, and includes upgrades such as site wide lighting and the installation of a new intelligent CCTV network and an Automated Number Plate Recognition (ANPR) system, GBR said.
In their first six months of ownership, Hansteen put in place a team of security personnel consisting of former Gurkha soldiers to provide improved operations, quality personnel, more effective secure systems and better policed teams 24/7.
Current long standing tenants of Saltley Business Park include: Anixter; iForce; IMS UK; Ajax Tocco International Ltd and Rippleglen Ltd, representing a diverse range of industry sectors from logistics and distribution to industrial engineering and retail.
The Brunei Times
Christian Smith, director in charge of GBR Phoenix Beards industrial agency team, said that Brunei Halal needed a location that provided excellent access to the UK's transport network and allowed for further expansion.
"Saltley offers these attributes being situated around one mile from Junction 6 of the M6 (Spaghetti Junction) and within easy access of the M5. Brunei Halal were also attracted to Saltley Business Park due to the site improvements currently underway, giving a new lease of life to what is already a highly attractive business location," said GBR's statement quoted Smith as saying.
Saltley Business Park is owned by Hansteen UK Industrial Property Unit Trust and managed by Hansteen Holdings PLC.
The business park was acquired in December 2010 from receivers acting for Lloyds Banking Group.
Dr Mohammad Nazir OBE, chief executive of Brunei Halal's UK office, said that Brunei Halal had looked at a number of options for the sales and distribution base in the region, and that Saltley Business Park provided an excellent match to their search criteria.
Dr Mohammad, who was appointed as CEO of Wafirah Holdings Sdn Bhd's subsidiary in August 2011, was brought on to handle Brunei Wafirah UK Ltd.
"Brunei Halal's dry food product range is vast covering biscuits, snacks and crisps, confectionary and noodles. The appeal of certified Halal products has increased significantly over recent years and we see significant potential to grow our brand across Europe," he said.
He had earlier said that he was "delighted to be part of an organisation that has in its core the objective of bringing complete halal assurance to the Muslim consumer in UK and Europe, where the market is currently fragmented".
Wafirah Holdings Sdn Bhd Chief Executive Noel Shield said that Dr Mohammad, who was chosen among many candidates for the UK CEO position, shared the company's passion for issues surrounding the halal industry, particularly in the UK. "With that in mind, Dr (Mohammad) Nazir is the right CEO to lead the strategies in place," Shield said.
The business park is due to complete in early 2012, and includes upgrades such as site wide lighting and the installation of a new intelligent CCTV network and an Automated Number Plate Recognition (ANPR) system, GBR said.
In their first six months of ownership, Hansteen put in place a team of security personnel consisting of former Gurkha soldiers to provide improved operations, quality personnel, more effective secure systems and better policed teams 24/7.
Current long standing tenants of Saltley Business Park include: Anixter; iForce; IMS UK; Ajax Tocco International Ltd and Rippleglen Ltd, representing a diverse range of industry sectors from logistics and distribution to industrial engineering and retail.
The Brunei Times
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