INDONESIA - BANKING - Lucky draw’ program helps Permata ad Permata Syariah

www.thejakartapost.com - PT Bank Permata (BNLI) has reported more than 30 percent increases in its third-party funds each year for the last two years following the launch of the bank’s family oriented lucky draw program.

“The lucky draw program has become one of our successful keys to getting more customers and [we] derived a significant amount of third-party funds. Looking at those achievements, we are eager to carry it out again,” Permata e-Channels’ head, Bianto Surodjo, said during the launch of the bank’s third lucky draw program on Thursday.

The four-month program, called PermataFamillionaire, offers total prizes of Rp 8 billion (US$872,000) and up to 2 percent extra interest savings to lure families to open accounts with Permata.  (source)